Quotes

Marko Ahtisaari (Nokia) esete a webes médiával

Marko Ahtisaari (Nokia) esete a webes médiával:

Velvárt András ‎Gábor Orosz: hát, végignéztem a videót – nem volt benne semmi. Még az N9-et se mutatta be, csak annyit csepegetett, hogy nem lesz fizikai gomb.

Dobi Sándor: Igen tipikus olyan beszólás hogy nekünk meg van bölcsek köve amit a szent grálban tartunk de nem mutatjuk meg senkinek, mert ha nem hisznek nekünk akkor nem is érdemlik meg a jót.

ELŐZMÉNYEK:

Gábor Orosz:   http://www.biskero.org/marko-ahtisaari-from-nokia-video-interview-leweb-2010-5471

Velvárt András:   Találtam újabb cikket a témában:http://www.somobile.co.uk/news/2012/03/21/nokia-developing-revolutionary-iphone-challenging-handset/. Ez pedig egy 2010-ben a LeWeb-en a Nokia által bemutatott valamire utal, úgyhogy már csak azt kell kinyomozni, hogy mi volt az.

Dobi Sándor:  Hát önbizalom az van…. Valakinek link az eredeti cikkhez angolul? Nem találom de ez így meredek.
http://www.origo.hu/techbazis/20120321-a-nokia-szerint-elavult-az-iphone.html

Gábor Orosz: Meg van a forrás egy kivonata, de sokat nem segít:
http://www.mobiletechworld.com/2012/03/15/nokia-design-chief-confirms-windows-8-tablet-and-next-ux-breakthrough-in-phones/
http://www.kauppalehti.fi/5/i/talous/uutiset/etusivu/uutinen.jsp?oid=201203131813

vNext.hu diszkusszió (2012. március 21.)

Amire ezt kellett reagálnom:

 Sándor Nacsa:  Javaslom alapvetően revidiáljatok minden vele kapcsolatosat:
http://lazure2.wordpress.com/2010/12/09/nokia-to-enter-design-pattern-competition-for-2011-smartphones-with-meego/
(avagy ezért érdemes MÉLYEN és IDŐBEN megismerni fundamentális dolgokat)

Sándor Nacsa: Ezt követően pedig: http://lazure2.wordpress.com/tag/marko-ahtisaari/

Eddig erre semmilyen reakciót nem kaptam.

Ezért az alábiakban (ld. a következő bekezdéstől kezdődően a dőltbetűs részeket) ide másolom a legalapvetőbb információt ezzel kapcsolatban, ami roppant  jól mutatja Marko Ahtisaari ilyen jellegű kijelentéseinek mély, sokoldalú és valós termékkel is már jó ideje megtörtént megalapozottságát. Azt is jól illusztrálja mindez, hogy miként válik végül is “fellengzőssé” a mai weves médiában még egy ennyire megalapozott és kommunikációs szempontból is eredendően jól kivitelezett információ megjelentetés.

SVP Design and User Experience, Marko Ahtisaari [the indicated timing is for the video record of his plenary speech at LeWeb 2010 on Dec 8]:

1. [2:25] Elegant, simple, extremely blown out – the iOS design pattern. Essentially a screen or screens full of apps and a physical homekey like the mouse key. You click it, you take your hand off the screen to do something on the screen, then may leave to go home. Beautifully elegant, extremely simple to learn with a few steps. And think of a forefront of a house where if you want to go from the kitchen to the dining room you know how you go to the front door. And if after dinner you want to go to the living room you again know how to do that, you go to the front door. Of course the physical button is this mouse click has been loaded with more and more functionality, but essentially a beatifully elegant system that is fantastically constrained. [3:18]. 2. Multiple personizable homescreens where the bet is that the process of personalizing (filling out these home screens) is so simple and organic that it just happens over time and you end up using the device by these home screens – the pattern shared by both Symbian and Android, also the fastest growing pattern. There is not only one physical button but there are many, in fact there are many different configurations that are quite fragmented, as many people commented. And there is some way to flip to where you launch apps, but essentially it is about these personalizable home screens for both shortcuts and live information, or using tabs or so on those widgets. [4:08]
3. [4:20] Windows Phone 7 has introduced an interestingnew patterntoo early to tell [how successful it will be]. But it just shows that there is demand for other patterns. [4:26] One important remark by Sofpedia’s Nokia Poised to Change Mobile UI Approach with MeeGo Devices [Dec 8] report: “Marko Ahtisaari suggests that the future would bring different UI patterns to devices, and that one of them would be based on notifications.Microsoft’s new Windows Phone 7 OS was built based on notifications.” 4. [4:28] This is basically what is the design team in the Nokia Design Studios is spending most of its time on doing: is introducing a new pattern. This will be launched with MeeGo in 2011. … [To give the idea:] … If you look at touchscreen immersive experiences, so most touchscreen devices, and what you start thinking is this way: you will see this at every single moment – so you walk in Paris, you see in cafe, [where] you see a couple [who] have been together for 10-15 years – they will be there head down, pitching and zooming. Touchscreen interfaces are immersive, they require our full attention. [5.15] I think we are missing a trick and also we are not doing good enough design unless we give people their head up again. What do I mean by that? Better one-handed use, better ways to use the devices, without them demanding our full attention. This means more eye contact, more ability to be present both with the people you are around, with right now the physical environment, as well as when you are navigating the physical environment and using maps. I think this giving people their head-up again is extremely important. [5:45]

További információ:
– Nokia to enter design pattern competition for 2011 smartphones with MeeGo [Dec 9, 2010 – Jan 31, 2012]
Nokia N9 UX [?Swipe?] on MeeGo 1.2 Harmattan [June 24 – Oct 27, 2011]
– Designing smarter phones–Marko Ahtisaari (Nokia) and Albert Shum (Microsoft) [Nov 23, 2011]
– Best practice industrial and user experience design – Nokia and Microsoft [Dec 17, 2011 – Jan 31, 2012]

Az utóbbiból pedig íme a “design pattern” verseny legfrissebb bemutatása Marko Ahtisaaritól:

“Look at iOS. Multiple pages of apps, and folder, with a physical home key. It’s very elegant; it was a great innovation five years ago. But the core interaction hasn’t evolved much. It’s simple but constant. It’s like a house where you know that you can always get to the kitchen from the living room – but you have to go through the front door.”He adds quickly, “OK, so there’s been some changes. Now you can get there if you skip on one leg” – referring to the double tap’ introduced by Apple in iOS 4 for fast switching between apps via a “drawer” at the bottom of the screen. “The other model, of Android and Symbian, is multiple, personalisable home screens with widgets. There’s some fragmentation in button layouts where different devices have them in different ways. The hope is that having personalisable screens is so organic that you end up using it via the home screen.”
In the past year we have seen a different way to do it – Live Tiles [as used in Microsoft’s Windows Phone interface] – they’re abstractions of data, a panoramic view of your data. It’s a different approach – ‘glanceability’, such as in the People Hub.” He explains that “our goal in the studio is to design so that people can have their head up again. Touchscreen designs are often immersive; we’ll often see couples in a restaurant pinching and zooming, but not interacting with each other. And there’s a trend of having smaller and smaller targets on screen so you have to get closer and closer. If we can make the interfaces more direct, so you can have your head up again – this is something that, while it would never come up in a focus group, is deeply appreciated by people, because the most important things are happening not only in the vessel of your phone, but also with the people and the environment around you.”That element of “glance-and-go” is one that has been emphasised by Microsoft, and now Nokia too.

His theme is that we shouldn’t think that iOS or Android (or Symbian) has ended user-interface evolution. The sun’s just coming up on that. “I think there will be more diversity in user interfaces rather than less. In automotive, you need to have some standardisation for safety reasons – you can’t have wheels in some and tillers in others. So you want a standard, or standards.” That doesn’t apply in phones: “Here, they will be more diversity in user interface because you can design more ways to use a phone. Some people would say that the iPhone is the new generic form. My point is more about competitive diversity. What’s really important is that this isn’t styling.” He becomes emphatic. “This aesthetic come from the way that we build the product.”

END

Vonatkozó aktivitás (az ugyanakkor megjelent másikkal együtt):

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Vonatkozó kattintások:
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Feltöltve 2012. március 22. csütörtök Szerző: Nacsa Sándor

Egy hozzászólás to “Marko Ahtisaari (Nokia) esete a webes médiával”

  1. […] csúsztatásokat az ily módon (az [origo]-ból) tájékoztatott hazai szakemberek az olvassa el Marko Ahtisaari (Nokia) esete a webes médiával (2012. március 22.) című […]

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